MS Ads

So I finally saw one of the new Microsoft vs Apple commercials Sunday night. I wasn't too crazy about the Seinfeld/Bill Gates commercials, but these new ones are exactly what MS needs to shake off the "PC stereotype." For the longest time, MS let Apple rip them apart in Apple's ad campaign, but then in June MS ditched their old agency and gave their $300 million ad campaign to Crispin Porter + Bogusky (the same guys who make the ads for Volkswagen and Burger King). A part of me had always been interested in the creative aspect of advertising, so it's cool to see what they were able to come up with.