Reason #478 why you shouldn't buy pricey wine

This story below is precisely why I don't spend more than $20 on a bottle of wine.

It turns out that France was selling the U.S. fake bottles of Pinot Noir. In particular, they were sold to California giant E&J Gallo Winery, who in turn sold it to consumers under the ubiquitous "Red Bicyclette" Pinot Noir label. (More wineries are also suspected of buying this fake pinot noir).

So what were people drinking instead of Pinot Noir? A mix of Merlot and Syrah, which are typically less expensive. And no one noticed the difference!! Not a single person complained. Not the "wine experts" at E&J nor the consumers. The only red flag came when someone noticed that the amount of Pinot Noir being sold to E&J far exceeded the possible supply of Pinor Noir from that region of France.

The lesson — don't overpay for your wine. This is how I save on my wine and here are some extra expert tips on how to find an excellent bottle on the cheap.